RARE STUDIO OÜ · TALLINN · EST. 2026

Rare Studio

A consultancy and growth partner for emerging streetwear, fashion retail, and direct-to-consumer brands across the EU.

Currently accepting briefs · FW26 RS · SS26 · 001
01 / About RS · ABOUT

We work the way fashion brands actually work.

Rare Studio is not an agency. We operate as an embedded growth partner — running performance marketing, e-commerce ops, and strategic decisions inside emerging fashion brands as if we were part of the founding team.

Our clients are streetwear labels scaling past their first capsule, DTC fashion brands moving from launch to operating discipline, and retail concepts shaping their commercial proposition for the EU market.

Project codes, season tags, and back-of-house notation are how we keep the work organised — and a signal to the founders we work with that we understand the operating cadence of fashion.

02 / Services RS · SERVICES · 03
01.

Growth Consulting

Strategic advisory for fashion founders moving from early traction into mid-market scale. We sit alongside leadership on GTM, channel mix, pricing, retail expansion, and seasonal commercial planning.

  • GTM strategy
  • Channel architecture
  • Wholesale & retail planning
  • Seasonal commercial review
02.

Performance Marketing

Paid acquisition, creative testing, and lifecycle marketing built for fashion economics. Meta, TikTok, Google, and email programs that respect margin and seasonality, not just blended ROAS.

  • Paid social & search
  • Creative production
  • Email & SMS lifecycle
  • Attribution & reporting
03.

Operations & Build

E-commerce ops, web build, and the internal tools that let a fashion brand scale without losing its hand. We architect storefronts, inventory flows, and the bespoke software that fills the gaps.

  • Shopify & commerce build
  • Inventory & fulfilment ops
  • Internal tooling
  • Data infrastructure
03 / Process RS · PROCESS · 04
01.
Brief

A 60-minute conversation. We understand the brand, the season, and the commercial pressure. We leave with a clear scoping doc and a project code.

02.
Embed

We integrate into existing rituals — standups, Slack, the founder's calendar. The work begins inside the brand, not on top of it.

03.
Ship

Campaigns launched, ops rebuilt, decisions made. Every deliverable carries the project code and lives in a shared workspace the brand owns.

04.
Hand-off

When work is structural, we install it and step back. When work is ongoing, we stay on as the outsourced operating partner.

04 / Selected work RS · WORK · 04
RS · SS26 · 014
Paid acquisition rebuild for an EU streetwear label
Streetwear · Performance
2026
RS · FW25 · 008
E-commerce migration and ops architecture for a DTC accessories brand
DTC · Operations
2025
RS · SS25 · 003
Wholesale strategy and retail expansion for a contemporary label
Retail · Consulting
2025
RS · OPS · 047
Internal tooling and inventory pipeline for a multi-brand retailer
Retail · Build
2024
05 / Who we work with RS · CLIENTS
Streetwear
DTC Fashion
Retail Concepts
E-commerce
RS · CONTACT · NEW BRIEFS · FW26

Tell us
about the brand.

We take on a small number of new partnerships each season. Send a brief, a link, or a single paragraph — and we'll respond within two business days.

hello@rarestudio.org